Marketing Report Virgin Media Marketing Essay

Marketing Report Virgin Media Marketing Essay The aim of this research is to disclose the challenges and progress being made by Virgin and the marketing process and other crucial means leading to their progress. In order to complete this analysis, the adoption of strategic planning and marketing tool is crucial. Additional research for this report was completed through visiting Virgins online resources, which include historical archives, annual reports, strategies, operations etc. The aforementioned sources or documents provide background information, which acts as the basis for Virgins current position and against strengths, weakness, opportunities and threats analysis (SWOT analysis). Further analysis includes market segmentation, environmental analysis, target market and launching strategies. The first phase of this marketing report is to conduct a situation analysis that reveals the present state of the organization and its opportunities in the market. However, disclosing the history of the organization in view is crucial. The focus of the report thus would be on virgin media groups especially the mobile or telephony sector alongside the HD-TV or (3d TV) and broadband connection in the United Kingdom. Introduction Kotler and Kevin (2006) defined marketing as the science and art of selecting the right market, and then attracting and retaining customers making use of different techniques and making the customers happy. The marketing is not an easy concept of management. People believe it just as selling of goods, but it has the important role of satisfying the customers by giving them their needs and wants (Drysdale, 1999). This suggests that marketing is a tool, which involves the process of identifying the need of the product/ service in the market, and designing the product accordingly to fit into the market, using different strategies of sales and promotions. Successful marketing strategy is one, which makes increased returns from existing customers (Wilson et al., 2002). Marketing Process It is the process of marketing that makes the success or failure of the business. For below figure describes important characteristics associated with the marketing. Virgin media focuses on characteristics such as social, technological, political, and demographic factors for its marketing and promotional activities. Virgin also targets customers based on products in an appreciable manner by introducing 3D TVs into the market. This might act as the USP for the organization. Source: Kotler and Kevin (2006) Figure: Important factors of marketing strategy Company Background /Mission Statement The history of Virgin dates back to 1970 when Sir Richard Branson, the founder of the Company started with a student magazine and then the company expanded to several sectors; ranging from music labels, travel, drinks, financial services, media, music, transportation, telephony, media and services and fitness (virgin.com). Virgin has developed more than 300 branded companies globally. Global branded revenues as of 2009 accrued to around  £11.5 billion. A merger between Richard Bransons Virgin Mobile in 1993, and cable operator NTL, which metamorphosed into Virgin Media Inc on February 6, 2007, established media. External Marketing Audit Macro environment -Virgin Media Marketing is depicted by Brassington Pettit (2003, p.8-9) and Brassington Pettit (2007,p.2-3) as composed of conception, pricing, promotion and distribution of ideas , goods and services. Brassington Pettit (2007, p.2-3; Armstrong 2009,p.7-9) specifically submitted that marketing involves; identifying, planning, anticipating, and satisfying customer demands or specification with profit in mind. It thus involves exchanging or stimulating of ideas and the processing of such ideas. It could also be depicted as the creation of awareness for products, which stems from designing products, conducting market research, launching strategies, ensuring availability and service. Marketing thus can be depicted as a demand management activity. The marketing scope however takes place in an environment which takes into consideration basic themes in marketing and customer relationship management (Brassington Pettit 2003, p.9-11). The macro environment audit examines ranges of issues that affect the organization from the environmental perspective. This is represented by PEST (Political, Economic, Social and Technological analysis (Drummond et al 1999, p.24). Despite the global economic recession, the innovation and launch of products have remained constant. The particular segment of Virgin media; the television and telephony sector which provides distribution of television programming , broadband and fixed line telephone services to consumers on Virgin Medias cable network accounted for over 84.5% of total revenue in the first half of 2010. Micro Environment Market Analysis With the new development of TV 3D and the proposed increase of the network offering a downstream speed of 100Mbps and an upstream speed of probably 10Mbps by the end of 2010. The cable TV, telephony and broadband sector however of Virgin media is envisaging spending up to 30% of  £40mthan last year as compared to  £170m this year. Appendix 1 further explains the current position of Virgin Media. The launching of 3D by Virgin media ahead of other major competitors like BSkyB which is available for domestic use demonstrates the innovative intent of the company. In this era of globalization, technologies become the particular part in our life. One of the significant parts of people daily-life is communication. That makes telecommunication infiltrate into customer lifestyle. Virgin Media, despite the so many innovative and early market entry cases with its product remains a loss prone company. Competitors such as BBC, ITV, Channel 4,BT Group and Talk Talk through their collaboration which seeks to deliver internet access and video on demand programming accessible to the Freeview digital TV box. Competitor Analysis The present position of Virgin Media in the market, as an innovative and early launcher of products .In 2010 , Virgin media has successfully completed a portfolio of voice, data and internet solutions to leading businesses alongside public organizations and service providers in the United Kingdom (Barnet 2010). The focus of this report however would be on the 3D revolution. With the new converged TV and broadband set -top box gaining more demand, Virgin Media would launch TiVo at the end of the year. From this perspective, Virgin media submits that in the first three months of the year and recorded around 200 views million views of video- on -demand content. TV channels have benefitted from this video-on- demand strategy, for instance, Channel 4s 4oD realized up to 19 million views through Virgin Media (Guardian.co.uk). The BBC iPlayer however stands as another medium through which more than 50 million views of content in the first quarter. The competitive advantage of BSkyB cannot be ignored. The battle for the 3D market is on, as Virgin Media has beaten BSkyB to launch the first commercial 3D Television service to the United Kingdom customers and further to other European companies starting from 1st October, 2010 (Virgin Media press release, 2010). The latest of strategies employed by BSkyB is the unveiling of the service known as 3D Movies on Demand, which allows customers access to 3D versions of films with a loop of preview programming. The positive of all this submission is that over 1.2 million households that have a V plus or V HD receiver and 3D glasses would be able to benefit from the 3D rental services. Customer Analysis The number of subscribers in the United Kingdom is increasing continually especially with the introduction of internet, broadband and lately 3D TV video on demand. Cable Products and Services Virgin media offers cable broadband internet, television and fixed line telephone services to residential customers in the United Kingdom. Virgin media offers its customers several packages and multiple services (Virgin media annual report 2009). Broadband Internet Virgin media has over 3.8 million subscribers, with several upgrades made to the network in the first half of 2010. As the first provider to offer download speeds of up to 50Mbps to over 12 million homes across the United Kingdom, with the current upgrade of up to 100 Mbps, Virgin media ranks one of the first companies in the United Kingdom to provide a further download speeds up to 200 Mbps (Halliday 2010). The broadband internet service has been credited as one of the successful sectors of Virgin Media with intense marketing and customer relationship management services (Virgin media annual report 2009). Television Virgin media operates in different aspects from the TV; Cable Television, Free TV service, Virgin TV on Demand (VOD) , High Definition Television, and Digital Video Recorders. The new 3D TV revolution leads to the examination of the internal market and the position of the media sector of the company. Internal Marketing Audit Operating results Virgin media has held a solid presence in the market with a combination of different sectors as disclosed above. From the perspective of Gilligan Wilson, (2009, p. 73-75) is concerned with strengths and weaknesses , organizational performance and structure, operations and resources , marketing objectives ,marketing strategy, information systems , control systems, functional efficiency, inter functional efficiency, cost effectiveness analysis. Fig 1 : The place of the marketing auditing in the overall management auditing Source: Gilligan Wilson, 2009, p. 79 Internal auditing assesses the extent to which an organization, its structure, and resources interact with the environment and they have the means of operating efficiently within certain constraints that the environment presents Gilligan Wilson, (2009, p.80). Five stages of auditing as disclosed by Gilligan Wilson, (2009, p.82) involves; defining the market, determining the performance, determining differences in competitive programmes, profile the strategies of the competitors and determining the strategic planning structure. Strategic Issue Analysis Investing in a particular business, demands a marketing research or audit. Following the corporations aim, which is to be the leader in entertainment communication, according to Virgin Media website, it provides a wide range of products to serve consumers wants and needs by focusing on entertainment and 3D technology with design and suitable for customers lifestyle. There are main three category of product, which is divided by usage and customers lifestyle as following: Daily life tool, Communication Entertainment, and Style Statement. Firstly, daily life tool is the mobile phone which is produced for customers who want just only basis of communication which could be linked with the mobile telephony business. The strategic concern here is the launch of the 3D TV, which is supposed to boost the Virgin Media Inc. Considering the modernity, and new customer or coverage of this new product. Certain things need to be taken into consideration; segmentation process which covers the consumer behaviour, social influences, personal influences and psychological influences (Drummond et al, 1999, p.51-59). SWOT Analysis Strengths Wide-range of products Environmentally friendly Strong partnership Reasonable price Early launcher or early market entry Weaknesses Accumulated deficit Wide range of Media products without any specialization Weak Brand identity Limited expansion of coverage Opportunities Christmas and New Year/Seasonal period sales Expanding of signal, broadband coverage with the TV. Increasing in On-line purchase Technology flood trend Threats More entrants into the market Strong competitors Negative media reports Marketing / Strategic Objective With the new 3D TV on demand in place, the entire marketing objective of Virgin Media is to consolidate its profit in the market through innovation and launching of new products (Virgin Media). At the beginning of this strategy, the strategic objective is to stimulate existing customers and potential customers to purchase the product (3D TV on demand). This plan takes issues such as services, after service, customer relations management and promotion, quality products and service delivery are crucial. However, it is crucial to drive total sales unit by attracting customer with a great deal. This can be achieved by applying Ansoffs Growth Strategies (Wood, 2007), to decide which area might be suitable for this plan, the decision is made by choosing market penetration. This penetration strategy of Virgin may help it in the long-term. The company will be able to penetrate well into the market segments left untouched. This will lead the organization towards a better position in the market. The company uses its different segment of products to penetrate simultaneously into the different market segments. Virgin strictly follows the marketing concept to sell its products all acros s. Their focus is on branding the products for increased sales. Furthermore, customer relationship management has become an important factor for Virgin, as the performance outcomes are categorized as customer loyalty, profitability, customer satisfaction and the market share (George A. Day Robin Wensley, 1988). Marketing Strategies Virgin should make use of segmentation strategy of market, based on the 4Ps of marketing (Kotler, 2006). They should select their two products 3D TVs for entertainment and the TV for transfer of information etc. Firstly, the 3D TV shall be sold to users who want just the comfort of the 3D entertainment. While the second type of TVs are for those looking for different applications on their TV for the transfer of information or use of the internet (Style Statement). Those who make purchase just for entertainment include children and homemakers, shall be targeted for the first type of product. Some people, who are professional by nature, and are more involved in the information transfer, shall be targeted for second type of product. The product chosen for discussion in the below sections is TV. Product Virgin Media produces a variety of products to serve any market segmentation with wide-range of prices depending on what features fit in customers needs. The customers have many choices to purchase other HD TVs or TVs with multimedia benefits, which are suitable for their lifestyle. According to the Product/segment analysis grid, Wood (2007), there are three categories for Virgin media TV. Their product (TV) is aimed to wide range of market segment. Thus, the company can achieve economies of scale by selling its products all across. Considering the products by using Product Life-Cycle Marketing Strategies, Kotler et al (2009), it has some products extinct from the market but it has also the products which resurrection to the market as well. Price The impact of the economy crisis, slow down the purchasing power and customer spending behaviour, during gift-giving holiday as Christmas and New Year are the special occasions for European. However, the pricing of their TVs is fit to the market today. The products range from HD TVs to the simple TVs for wide range of genera. Thus, the company here focuses on earning revenues from low involvement TVs by achieving economies of scale, while good margin on high involvement TVs. The information from Mintel mention that the average amount spent on gift for family and friends this Christmas was 370 pounds (Mintel 2007). This simply implies that for a product such as the 3D TV videos on demand, the price would be much affordable for subscribers and it would focus on a particular class of the society at first, which are the high earners and early technology adopters. (See Appendix 2). Place One of the marketing mix elements that would be the key success factor for any business is distribution channel. The channel, which could approach to the customer directly, should be the suitable way to increase profit in short term. Virgin thus makes use of the retailers distributed worldwide, to sell its products. From this fact, it leads the marketing department to choose direct marketing in term of e-marketing to be the channel and also using the existing channel that distribute product to retailer and the retailer sells to customers which means the company is using dual distribution for this marketing plan and selective distribution. The competitive advantage of online marketing is lower costs and prices. According to the accumulated deficit of the company, the department desire to lighten the load of companys expenditure by developing the website to sell the product. Promotion Just like the place, there should be multiple ways of communicating the benefits and awareness of the new product. Promotion could be through the following ways; Internet marketing, magazine, television to mention but a few (Appendix 3). The company uses promotion strategy as advertisements and various promotional plans randomly for selling its TVs. Virgin gains competitive advantage against its competitors due to its wide range of quality products. Continuous research and development by the company helps it to introduce new products into the market. These products, with big brand attached to it, sells in the market to gain revenues. Additionally, the long lasting existence of the company shows its expertise and experience in the industry. The company thus has linked with large number of retailers indirectly, to distribute the products directly to its end consumers. The company does not stand up with high pricing. Their pricing strategy is worth the brand value they have achieved. They stand well in the market with strong base. Thus, it suggests their pricing fit for upper-middle class of people. Marketing- An approach to success Marketing in itself is not an easy phenomenon. It varies from one geographic location to the other. For Virgin, the company analyses well the different approaches for selling its products at different places. For example, for selling its products in US, the products should be trendy and luxurious. The products shall be sold showing their fade. However, for countries such as India, China and Malaysia, the company shall use promotional strategies using the local cultural approach. The company offers huge discounts during cultural timings in these countries. This raises the sales of their products. Company also uses traditional means of representing their products as cost effective and as value to price. For this, Virgin promotes its products to grab the attention of both, end consumers and organizations. Selling to end consumer focuses on the benefits attached with the product for home use. However, for organizations, benefits on bulk purchase, benefits on using various range of products etc. is laid. This increases the probability of Virgins products acceptable all across. References Armstrong,G, Kotler, P,Harker, M,Brennan,R. (2009) Marketing and Introduction, Pearson Education Limited. Barnet, E. (2010) Virgin beats Sky to 3D service launch; accessed 29th September, 2010 http://www.telegraph.co.uk/technology/news/8029425/Virgin-beats-Sky-to-3D-service-launch.html Drummond, G , Ensor, J Ashford, R.(1999) Strategic Marketing :planning and control; Oxford:Elsevier. Drysdale, L. (1999) Marketing or Market Orientation: Whats the Difference, Prime Focus The Professional Journal for Australian Primary School Leaders April pp28-29 George A. Day Robin Wensley (1988), Assessing Advantage: A Framework for Diagnosing Competitive Superiority. A Journal of Marketing, Vol. 52, pp. 1-20. Giligan, C Wilson,M.S .(2009) Strategic Marketing Planning, Oxford ,UK: Elsevier. Halliday, J . (2010) Virgin Media steps up battle over broadband speed advertising, accessed 1st October ,2010 ; http://www.guardian.co.uk/media/2010/sep/02/virgin-media-broadband-speed-advertising Kotler, P. et al (2009) Marketing Management, London: Pearson Education Limited. Mintel, (2007), Christmas Shopping Habits 2009 report, Accessed 29th September, 2010: http://www.academic.mintel.com Philip Kotler, Kevin lane Keller (2006), Marketing Management, Prentice Hall, 12th edition, ISBN 0-13-145757-8, p. 6 Virgin Media press release (2010) accessed 1st October, 2010; http://pressoffice.virginmedia.com/phoenix.zhtml?c=205406p=irol-newsArticleID=1449279highlight= Virgin Media First Quarter 2010 Results ( 2010) accessed 1st October, 2010; http://pressoffice.virginmedia.com/phoenix.zhtml?c=205406p=irol-newsArticleID=1418909highlight= Virgin Media on Demand , accessed 1st October, 2010; http://www.virginmedia.com/tvradio/ondemand/ Virgin Media brings 3D TV to UK living rooms ; accessed 1st October, 2010; http://www.virginmedia.com/movies/features/virgin-media-3d.php Virgin media annual report 2009; accessed 30th September, 2010 ; http://investors.virginmedia.com/phoenix.zhtml?c=135485p=irol-reportsAnnualVirginMedia Wilson, H., Daniel, E., MacDonald, M. (2002), Factors for success in CRM systems. Journal of Marketing Management. Vol. 18, No.1, pp. 193-219 Wood, M.B. (2007), Essential Guide to Marketing Planning, London, Prentice Hall. Zack Investment research online archive ; accessed 1st October, 2010, http://www.stockresearchwiki.com/Ticker/VMED/ Appendix A

Advantages and Disadvantages of Fiber Optics

**Solvency** Not capable with current resources and timeframe to solve takes too long Fainberg, 2012 Max. BTOP Program Officer â€Å"Broadband Construction Season. † Home Page | NTIA. N. p. , 19 Oct. 2012. Web. 20 Mar. 2013. . Broadband is a world of extremes: it takes heavy-duty, 10-ton equipment to install fiber strands that are as small as a human hair. It takes months and years of hot, sweaty, dust-filled workdays to build a network that will provide massive amounts of data to end users at speeds measured in millionths of a second.It takes hundreds of man-hours, at a pace of 1000 feet per day to install the fiber that will connect our schools and hospitals with resources on the other side of the planet with just the click of a mouse. Plan can’t solve alone Free Press Reports, 2009 Wired Less: Disconnected in Urban America. Washington D. C. : Free Press, 2009. Print. For many urban residents, high-speed Internet services, which typically  ¶ cost $40 to $60 per mont h, are simply too pricey. Compounding the  ¶ Internet access problem, many people are unable to afford a computer or  ¶ lack the skills to navigate the Web. And just like their rural counterparts, some urban areas have been redlined  ¶ by Internet service providers that refuse to offer service to communities  ¶ that may not provide as large a financial return.  ¶ Many urban residents are locked out, unable to participate fully in the  ¶ digital era. They’re prevented from applying for jobs, telecommuting,  ¶ taking online classes or even finishing their homework. It’s becoming  ¶ increasingly clear that Internet connectivity is key to a sound economy and  ¶ could assist those hit hardest by the economic downturn. Fiber-Optics are too vulnerable, delays solvency Seibert, 2009Paul. â€Å"The Advantages and Disadvantages of Fiber Optics | Hub Tech Insider. † Hub Tech Insider | Technology Trends in and around Boston and Beyond. Word Press, 4 June 2 009. Web. 23 Mar. 2013. . Fiber is a small and compact cable, and it is highly susceptible to becoming cut or damaged during installation or construction activities. Because railroads often provide rights-of-way for fiber optic installation, railroad car derailments pose a significant cable damage threat, and these events can disrupt service to large groups of people, as fiber optic cables can provide tremendous data transmission capabilities.Because of this, when fiber optic cabling is chosen as the transmission medium, it is necessary to address restoration, backup and survivability. **Executive Order Turns** Totalitarianism Turn Executive orders are instruments of totalitarianism Mayer, 2001 (Kenneth, Professor at the University of Wisconsin-Madison, Princeton University Press, â€Å"With the Stroke of a Pen†, 2001, http://press. princeton. edu/chapters/s7095. pdf, Accessed 7/23/2012) Observers who are even less sympathetic cast executive orders in analtogether sinister li ght, seeing in them evidence of a broad conspiracyto create a presidential dictatorship.The common theme of these com-plaints is that the executive order is an example of unaccountable power and a way of evading both public opinion and constitutional constraints. In the more extreme manifestations, executive orders are portrayed as an instrument of secret government and totalitarianism. Thepresident says â€Å"Do this! Do that! † and not only is it done, but the government, the economy, and individual freedom are crushed under the yokeof executive decree.Truman is said to have issued a top-secret executive order in 1947 to create a special government commission to investigate the alleged flyingsaucer crash in Roswell, New Mexico (the air force says no such orderexists, but not surprisingly the proponents of the UFO-order theory don’tbelieve it). 36 When John F. Kennedy issued a series of executive orders authorizing federal agencies to prepare studies of how they would respond to national emergencies, some saw this as evidence that the government was getting ready to take over the economy and establish totalitarian regime. 37 The Justice Department in 1963 complained of an â€Å"organized campaign to mislead the public† about these orders. The department had presumably grown tired of responding to members of Congress, who referred letters from constituents expressing outrage and alarm over the dictatorship that was right around the corner. 38 Conflict Turn Presidential funding approval without Congressional agreement causes inter-branch conflict Rosen 98 Colonel Richard, Judge Advocate General's Corps, United States Army, â€Å"Funding â€Å"Non-Traditional† Military Operations: The Alluring Myth Of A Presidential Power Of The Purse† Military Law Review 155 Mil. L. Rev. 1, Lexis] Finally, if a situation is sufficiently grave and an operation is essential to national security, the President has the raw, physical power–b ut not the legal authority–to spend public funds without congressional approval, after which he or she can either seek congressional approbation or attempt to weather the resulting political storm.To the President's immediate advantage is the fact that the only sure means of directly stopping such unconstitutional conduct is impeachment. 703 Congress could, however, [*149] certainly make a President's life miserable through other means, such as denying requested legislation or appropriations, delaying confirmation of presidential appointments, and conducting public investigations into the President's actions. Interbranch battles hold up agency action – major delays on implementation- the impact is no solvency Cooper 2 Phillip, Professor of Public Administration @ Portland State University, By Order of the President: The Use and Abuse of Executive Direct Action† 232-233] A president who is focused on the short-term, internal view of a possible decision may elect a power management approach. The emphasis is on efficient, effective, prompt, and controlled action within the executive branch. This is an increasingly common approach employed by new administrations; certainly it has been by Reagan and his successors.Whether spoken or unspoken, the tendency to adopt a power management perspective as the base for the use of presidential direct action tools may grow from an assumption that alternative approaches will simply not work or not work rapidly enough because of recalcitrant administrative agencies or opposition by other institutional players inside or outside the Beltway. The executive orders on rulemaking issued by presidents Carter, Reagan, Bush, and Clinton and the Bush memoranda on the rulemaking moratorium are clear examples of this approach.The tendency to use this approach may also stem from the idea that the situation confronting the White House is a real or a perceived emergency in which the executive branch must be mobilized for ac tion. Another tendency is to use this type of approach in national security matters where the White House holds the view that time is of the essence and a particular window of opportunity exists that must be seized. This kind of action is common in the use of national security directives.Control of sensitive materials, personnel practices, or communications is often the focus of this kind of activity. Another feature of the power management approach is the attempt to use the policies of the executive branch to make a wider political point. Certainly the Reagan administration's Drug Free Workplace order is an example, as are many of the Clinton-era orders and memoranda associated with the reinventing government initiative.Still, the power management approach presents many of the dangers and challenges of the various types of instruments. The costs can be high, and the damage both within government and to people outside it can be significant. The rulemaking orders have tied administra tive agencies up in knots for years and have trapped them in a cross fire between the Congress that adopted statutes requiring regulations to be issued and presidents who tried to measure their success by the number of rulemaking processes they could block.Reagan's NSD 84 and other related directives seeking to impose dramatically intensified controls on access to information and control over communication during and after government employment incited a mini rebellion even among a number of cabinet level officials and conveyed a sense of the tenor of leadership being exercised in the executive branch that drew fire from many sources. The Clinton ethics order was meant to make a very public and political point, but it was one of the factors contributing to the administration's inability to staff many of its key positions for months.Tyranny Turn Executive orders are bad, cause tyranny and a loss in democracy Kissinger 92, Henry, Nobel Peace Prize Laureate, 3/21/08,[â€Å"Executive T yranny,† http://www. cassiopaea. org/cass/exec_tyranny. htm / With the unearthing of old and newly improved executive orders recently we come to realise that this has been an ideological strategy that was designed long before the present U. S. administration. We are seeing the death throes of the US constitution and any semblance of democracy that may have initially existed with the founding fathers.It seems inevitable that the U. S. will become the epitome of a totalitarian rule with a further mandate to build on its already established cultural â€Å"McDonaldization† and geopolitical destruction of the planet. The above words from Kissinger giving a speech at the 1992 Bilderberg meeting in Evian, France, was recorded by a Swiss delegate, no doubt much to the chagrin of this â€Å"elder statesman†, who was unaware of the taping. The barely disguised contempt for humanity is only too familiar within the ranks of the â€Å"Elite†, and this man is particular ly active at the moment.No doubt he is seeing the beginnings of a Faustian pay-off for services rendered. I dread to think what misanthropic propaganda he is peddling behind the closed doors of conferences and special â€Å"interest groups† in 2003. The impact is value to life – moral side constraint Petro, 1974 Wake Forest Professor in Toledo Law Review, (Sylvester, Spring, page 480) However, one may still insist, echoing Ernest Hemingway – â€Å"I believe in only one thing: liberty. † And it is always well to bear in mind David Hume's observation: â€Å"It is seldom that liberty of any kind is lost all at once. Thus, it is unacceptable to say that the invasion of one aspect of freedom is of no import because there have been invasions of so many other aspects. That road leads to chaos, tyranny, despotism, and the end of all human aspiration. Ask Solzhenitsyn. Ask Milovan Dijas. In sum, if one believed in freedom as a supreme value and the proper orderin g principle for any society aiming to maximize spiritual and material welfare, then every invasion of freedom must be emphatically identified and resisted with undying spirit.

Chronic Obstructive Pulmonary Disorder ( Copd ) - 935 Words

Chronic obstructive pulmonary disorder, or COPD, is a relatively common chronic illness that is treatable, however there is currently has no cure. COPD is an illness that encompasses two major illnesses these illnesses are chronic bronchitis and emphysema. Both of these illnesses wreak havoc on the lungs of the affected person by causing mucus to build up in the bronchioles henceforth reducing the effectiveness of the alveoli which impairs gas exchange. According to the American Lung Association, â€Å"COPD is the third leading cause of death in the United States. More than 11 million people have been diagnosed with COPD, but an estimated 24 million may have the disease without even knowing it† (American Lung Association [ALA], n.d.). As this data from the American Lung Association shows, in the United States alone we may have a total of 35 million people (almost one tenth of the American population) living with COPD. QSEN, which stands for Quality and Safety Education for Nur ses, has developed six competencies related to nursing care. These competencies are Patient-Centered Care, Teamwork and Collaboration, Evidence-Based Practice, Quality Improvement, Safety, and Informatics. These aforementioned QSEN competencies break down how nurses should be treating patients and working with the health care team. Patient-Centered Care is a major competency due to the nature of what nursing is as a whole. Nurses are supposed to do anything that they can to advocate for the patient at allShow MoreRelatedChronic Obstructive Pulmonary Disorder ( Copd )966 Words   |  4 PagesChronic Obstructive Pulmonary Disorder (COPD) is a progressive lung diseases mainly characterized as having emphysema and chronic bronchitis. It is one of the major cause of death and disability in the US.1 In 2011, it was the third leading cause of death in the US. Prevalence of COPD varies by state and was found to be 6.3% (nearly 15 million) amongst the US adults. Despite such high prevale nce, it remains undiagnosed or untreated in nearly half of the population.3 Prevalence rate is higher amongRead MoreIntroduction. Chronic Obstructive Pulmonary Disorder (Copd)1383 Words   |  6 Pages Introduction Chronic Obstructive Pulmonary disorder (COPD) is a very prevalent disease in the world today with the most common cause being related to tobacco smoke. Not only is it associated with lung disease, but it has also been seen to be linked with many other comorbidities. However, the most concerning effect that COPD has on the body is towards the muscular dysfunction of skeletal muscle. Reasons, that are independent of lung function, that make this so concerning includes; an overall decreaseRead MoreChronic Obstructive Pulmonary Disease ( Copd )1166 Words   |  5 PagesChronic Obstructive Pulmonary Disease (COPD) is moving to the forefront of public health problems. It is projected to rank third in mortality rates by 2020.6 COPD is a lung disease that is treatable and preventative.6 The patient has toxic particles or gases that cause an enhanced chronic inflammatory response in the airways and lungs as well as progressive airflow limitation.5 Other causes for COPD include emphysema, ch ronic bronchitis, chronic asthma, and some forms of bronchiectasis.6 OccupationRead MoreEssay On Copd1429 Words   |  6 Pages Chronic Obstructive Pulmonary Disorder: A Developing Clinical Concern Kylee Farnum NUR 475-UHC 399 Missouri State University Author NoteAbstract Chronic obstructive pulmonary disease (COPD) is currently the fourth-leading cause of death in the world and serves as a steadily growing healthcare problem resulting in severe morbidity and mortality. It is estimated that by the year 2020, COPD will develop into the third-leading cause of death, resulting in 5 million deaths per year, andRead MoreA Short Note On Obstructive Pulmonary Disease ( Copd )1200 Words   |  5 PagesC hronic obstructive pulmonary disease (COPD) is a disease state characterized by airflow limitation that is not fully reversible. COPD is the fourth leading cause of death worldwide and it is largely preventable. The main cause in developed countries is exposure to tobacco smoke. Other preventable causes include exposure to indoor and outdoor air pollution, such as occupational exposure (firefighters, farm workers) and the burning of biomass fuel for cooking and heating which impacts many womenRead MoreThe Psychological Status Of Patients With Asthma And Copd 1175 Words   |  5 PagesIntroduction Evaluation of the psychological status in Patients with Asthma and COPD is from the Iranian journal of Allergy, Asthma, and Immunology. The authors: Amir MH Asnaashari, Ali Talaei, and Mehry Baghban Haghighi evaluate fifty-nine women and forty-one men, who either had COPD, adult onset asthma, asthmatic bronchitis or were healthy. COPD and asthma severity was based on the GOLD criteria which stands for Global Obstructive Lung Disease. Depression outcomes were based on patient s answers to theRead MoreChronic Obstructive Pulmonary Disease ( Copd )1281 Words   |  6 PagesCOPD Case Study Chronic obstructive pulmonary disease (COPD) is an interchangeable phrase used to describe respiratory diseases characterized by airway obstruction. COPD is now a well-known and serious chronic disease, killing many and affecting a mass number of people per year. COPD is a result in restricted (obstructed) airflow in the lungs. Obstructive diseases include bronchitis, in which inflammation causes chronic bronchial secretions and narrowing of the bronchi and emphysema a permanentRead MoreChronic Obstructive Pulmonary Disease820 Words   |  4 Pagescause of mortality worldwide, COPD or Chronic Obstructive Pulmonary Disease is reported to account for more than three million deaths per year 1 and is estimated to rank fifth in disease burden in 20202. The Global Initiative for Obstructive Lung Disease (GOLD) guidelines updated their definition of COPD in 2006 as â€Å"a preventable and treatable disease with some significant extra-pulmonary effects that may contribute to the severity in individual patients. Its pulmonary component is characterised byR ead MoreCopd Case Study1262 Words   |  6 Pagesin Type II Alveolar Cells of COPD patients 2. Introduction: Multiple mechanisms are involved leading to the development of chronic obstructive pulmonary disorder (COPD), which include a disproportion between the proteolytic and anti-proteolytic activity of lung tissue, a large influx of inflammatory cells, apoptosis of structural lung cells, and oxidative stress (Demedts et al., 2006). This condition involves an airway blockage that can be caused by emphysema, chronic bronchitis, and asthma. A majorRead MoreAn Analysis of the Informational Brochure about Chronic Obstructive Pulmonary Disease1822 Words   |  7 PagesIntroduction The patient education tool under analysis in the present discussion is an informational brochure about chronic obstructive pulmonary disease (COPD) intended to provide necessary information to patients regarding what the symptoms and causes are for the disease, what treatments are used for the disease, as well as a list of self-care tips patients can use to more effectively take care of themselves and minimize the severity of the disease as much as possible. The brochure is part of

Rudyard Kipling - The Jungle Book Questions

The Jungle Book is a collection of short stories by  Ã¢â‚¬â€¹Ã¢â‚¬â€¹Rudyard Kipling  that has animals as main characters who teach life lessons. One of the famous characters in the fable is Mowgli, a human child who grows up with a pack ​of wolves.   Here are a few questions for study and discussion. Study and Discussion Questions What is important about the title of the collection?What are the conflicts in The Jungle Book? What types of conflict (physical, moral, intellectual, or emotional) did you notice in this collection?How does Rudyard Kipling reveal character in the stories of The Jungle Book?What are some themes? How do they relate to the plots and characters?What are some symbols in the stories of The Jungle Book? How do they relate to the plots and characters?Are the characters consistent in their actions? Which of the characters are fully developed? How? Why?Do you find the characters likable? Would you want to meet any of the characters? Which one(s)? Why?How does Mowglis upbringing affect how his character develops as a human being?Do the stories in this collection meet (or exceed) your expectations? How? Why?What is the central/primary purpose of this collection of stories? Is the purpose important or meaningful?How essential is the setting to the stories? Could the story have taken place anywher e else?How important is friendship and/or camaraderie to The Jungle Book?Compare/contrast The Jungle Book with other works by Rudyard Kipling? How does ​The Jungle Book fit into Kiplings body of works?Would you recommend The Jungle Book to a friend?

Energy and Industrialized Agriculture Essay - 1599 Words

Agricultural practices throughout the ages have evolved dramatically. Having started off as simple pastoral management and shifting cultivation, these methods have been altered substantially in the name of â€Å"progress†, primarily in the US and other industrialized nations. Through this progression the energy inputs and outputs has been drastically altered. The industrialized food system as we know it is much more complex today than the simple agricultural practices used thousands of years ago. Today, the industrialized agricultural system is dependent on extraordinary amounts of fossil fuel inputs in order to maintain its complexity. Energy is needed for growing, processing, packaging, distributing, preparing and disposing of food. With the†¦show more content†¦These factors account for the calculation that on average each person in the US consumes 400 gallons of oil equivalent each year. [4] Most of this energy is used for the production of fertilizers which are n ecessary for the high yielding crops we have grown accustom to. Fertilizer is produced using the Haber-Bosch process which uses methane from natural gas in order to complete nitrogen fixation from the atmosphere. Another source of this petroleum use on a smaller scale is for the production of pesticides. The crops being grown, like corn and soybeans, are monoculture which are typically more prone to insect infestation and therefore covered in energy-intensive pesticides. Most pesticides are derived from ethylene and propylene, which are obtained by catalytic cracking of crude petroleum oils, or from methane from natural gas. These crops are being grown in large part to continue the energy-inefficiency of our industrial food system. Energy on Earth is almost entirely derived from the sun. Plants are able to absorb this energy, and through photosynthesis, convert it into energy that is useful to other living organisms on Earth. Western culture has distorted this simple process and created a much more complex way of consuming this energy. Monoculture crops, like corn, are being produced on very large scales, however the energy absorbed by these autotrophs aren’t what is being served on our plates. Typically this energy is transportedShow MoreRelatedThe Impact of Concentrated Animal Feeding Operations1629 Words   |  7 Pagesway human beings raise and keep animals meant for food. While in the past there were great numbers of widely spaced small individual farms, now there are relatively few, but extremely large industrialized farms. And as the numbers of animals kept and slaughtered for human consumption increases, these industrialized farms, known as Concentrated Animal Feeding Operations or CAFOs, are having more and more of an impact on the environment and people around them. The concentration of animals causes a majorRead MoreOrganic Farming Can Not Feed The World Essay1740 Words   |  7 Pagesotherwise in â€Å"Organic Agriculture Cannot Feed the World†. Even though organic farming has plenty adv antages over conventional farming, we should stick to improving conventional farming because the projections for organic farming that Hamer and Anslow use are misleading. Hamer and Anslow state 10 arguments on why organic farming can feed the world. The first argument they make is that organic farming yields exceed those of conventional farming. It has greater yields in less-industrialized countries, whichRead MoreLocally Grown Food1617 Words   |  7 Pagesestablishment and current food production methods. Although in conflict with commercial agriculture; the locally grown food paradigm uses sustainable agricultural methods, protects the environment, and supports local economies. Tracing its origins back to the natural and organic food movements, local food producers regularly use ecological farming techniques developed through the years. Sustainable agriculture employs methods of food production which are healthy, not harmful, or destructive toRead MoreAppropriate Technology Essay934 Words   |  4 Pageseffects on the environment and social ethics when compare to the more advance technologies. Furthermore, appropriate technology usually describes uncomplicated technologies proponents reflect on suitable for use in developing countries and less industrialized nations. Besides that, appropriate technology further consider the use of labor-intensive instead of capital even though devices that save labor are use but they are not high cost and require less cost of maintenance. The following sections willRead MoreState Institutions Are Different For North And South Korea.1221 Words   |  5 Pagesnamed after their individual country, the North Korean won and the South Korean won, and are not related to each other. South Korea is a highly industrialized and technologically advanced country. Its main industries are electronics, telecommunications, and the production of automobiles (â€Å"Korea, South† 2017). North Korea is significantly less industrialized and spends most of its resources on building its military; therefore, its main industries are military products and machine building (â€Å"Korea, North†Read MoreSustainability is one of the most controversial topics throughout the history, and as our society1800 Words   |  8 Pagesdeliver sustainability, and issue 16 and 17 discusses the sustainability of food and energy. While issue 16 and 17 are well-presented, the arguments in issue 8 are not very strong. Issue 8 Can Technology Deliver Global Sustainability? As our culture develops, we gradually realize that we have to find a sustainable way of living so that we can protect our race as well as all other races on the planet. Industrialized countries and some developing countries are continuously researching new technologyRead MoreEssay on The Effects of Global Climate Change1013 Words   |  5 Pageseffects of climate change such as those in agricultural areas, melting icecaps and the increase in sea level. In 1997, governments took the next step and agreed to the Kyoto Protocol which set as its goal the reduction of greenhouse gases emitted by industrialized countries. Global Climate Change is a fact, although there are always skeptics, do not represent in any way a majority group. That is why governments around the world have reacted to the growing threat of climate changes nearest liable toRead MoreThere Has Been Confusion About What A Carbon Tax Is And1296 Words   |  6 Pageswe have much to fear from rising sea levels and ocean acidification. Advertisements from the resources sector urges Australia to do little, wait for bigger emitters to take action first, not get out in front; but our cities, infrastructure and agriculture are precariously vulnerable to climate change, and with our precious natural assets at risk we have a direct interest in showing leadership. By linking the need to tackle climate change to economic reform, the government has sent a clear messageRead MoreIndian Foreign Policies : India s Free Global Market And Predictability Of More Economic Development799 Words   |  4 Pages G7 the group of seven is informal block of highly industrialized democracies. Representing countries with more than 64% of net global wealth e.g. U.S.A, U.K, Japan, Canada, France, Germany and Italy. Previously known as G8, but the suspension of Russia, reduces it to G7 in March 2014 after Russian annexation of Crimea, which led G7 to put sanctions on Russia and condemns its act. G7 summit 2015 in Schloss Elmau has created a new chapter to many developing and developed nations like India and ChinaRead MoreThe Bretton Woods System On The World s Natural Riches872 Words   |  4 Pagesnatural riches. The fall of Communism in the world gave more power to the corporations and led to the creation of the free market system. The US government tried to help underdeveloped nations to export wood, livestock and other commodities to industrialized countries. The establishment of new financial institutions helped the â€Å"public works projects† to rise. One of the examples of these projects was the Tennessee River Valley in 1933. The government constructed 20 dams and coal-fired power plants

If it is possible Xiaomi trade in SA Free Essays

string(72) " the immigration policy has become increasingly restrictive since 1994\." Leno’s purchase of Motorola Mobility became official on same day, and with its new subsidy, the company has become the third-largest smartened manufacturer in the world with 8 percent market share, bumping Axiom down to fourth. Still, Axiom said it has its sights set on raising enough money to become the world’s most valuable private tech firm. 1. We will write a custom essay sample on If it is possible Xiaomi trade in SA or any similar topic only for you Order Now 2 International expansion In just four years, Axiom, which is known colloquially as â€Å"little rice,† has gone from a strictly low-end producer to competition for some of the largest mobile companies in China such as Apple Inc. ND Samsung Electronics Co. Ltd. Now, global expansion is on the horizon, but there are plenty of hurdles for Axiom to export its phones and its philosophy to the West. This called Axiom must enter the international market The process started early last ear by testing water in Hong Kong, Taiwan and Singapore. Axiom’s flash sale strategy proved a huge success in these markets. Beginning of this year, Axiom announced Axiom would expand to 10 countries this year. We can see that Axiom wanted to target markets similar to China, developing countries with huge population where its low price is an advantage. Assai: Malaysia, India, Indonesia, Thailand, Vietnam; Europe: Russia, Turkey; America: Brazil, Mexico. We can see, Africa isn’t in its expanding list. But we group strongly recommended Axiom export South Africa, the reason and the strategy analysis as below. . South Africa PEST Analysis and Cell industry introduction by ups 2. Political South Africa is a parliamentary republic, although unlike most such republics the President is both head of stated head of government, and depends for his tenure on the confidence of Parliament. The executive, legislature and judiciary are all subject to the supremacy of the Constitution, and the superior courts have the power to strike down executive actions and acts of Parliament if they are unconstitutional. The National Assembly, the lower house of Parliament, consists of 400 members and is elected every five years y a system of party-list proportional representation. The National Council of Provinces, the upper house, consists of ninety members, with each of the nine provincial electroluminescent ten members. After each parliamentary election, the National Assembly elects one of its members as President; hence the President serves a term of office the same as that Of the Assembly, normally five years. NO President may serve more than two terms in office. The President appoints a Deputy President and Ministers, who form the Cabinet which consists of Departments and Ministries. The President and the Cabinet may be moved by the National Assembly by a motion of no confidence. In the most recent election, held on 7 May 2014, the African National Congress (NC) won 62. 2% of the vote and 249 seats, while the main opposition, the Democratic Alliance (DAD) won 22. 2% of the vote and 89 seats. The Economic Freedom Fighters, founded by Julius Male, the former President of the Ann.’s Youth Wing who was later expelled from the NC, won 6. 4% of the vote and 25 seats. The NC has been the governing political party in South Africa since the end of apartheid. Since 2004, the country has had many thousands of popular protests, some Eileen, making it, according to one academic, the â€Å"most protest-rich country in the world†. There have been a number of incidents of political repression as well as threats of future repression in violation of this constitution leading some analysts and civil society organizations to conclude that there is or could be a new climate of political repression, or a decline in political tolerance. Leaders of the BRICKS nations at the G-20 summit in Brisbane, 15 November 2014. South African President Jacob Zamia and Chinese President Huh Joints upgraded bilateral ties between the two countries on 24 AUgUSt 201 0, hen they signed the Beijing Agreement, which elevated South Africans earlier â€Å"strategic partnership† with China to the higher level of â€Å"comprehensive strategic partnership† in both economic and political affairs, including the strengthening of exchanges be;en their respective ruling parties and legislatures. In April 2011, South Africa formally joined the Brazil-Russia-India- China (BRICKS) grouping of countries, identified by President Zamia as the country’s largest trading partners, and also the largest trading partners with Africa as a whole. Zamia asserted that BRICKS member countries would also ark with each other through the SIN, the Group of Twenty (620) and the India, Brazil South Africa (BIBS) forum. By 201 3, China have become the single largest trading partner of South Africa. 2. 2 Economy South Africa has a mixed economy, the second largest in Africa after Nigeria. It also has a relatively high GAP per capita compared to other countries in sub-Sahara Africa ($1 1,750 at APP as of 2012). Despite this, south Africa is still burdened by a relatively high rate of poverty and unemployment, and is also ranked in the top 10 countries in the world for income inequality, measured by the Gin coefficient. Unlike most of the world’s poor countries, South Africa does not have a thriving informal economy; according to COED estimates, only 15% of South African jobs are in the informal sector, compared with around half in Brazil and India and nearly three-quarters in Indonesia. The COED attributes this difference to South Africans widespread welfare system. World Bank research shows that South Africa has one of the widest gaps between per capita GNP versus its Human Development Index ranking, with only Botswana showing a larger gap. After 1 994 overspent policy brought down inflation, stabilized public finances, and some foreign capital was attracted, however growth was still subpart. From 2004 onward economic growth picked up significantly; both employment and capital formation increased. South Africa is a popular tourist destination, and a substantial amount of revenue comes from tourism. Illegal immigrants are involved in informal trading. Many immigrants to South Africa continue to live in poor conditions, and the immigration policy has become increasingly restrictive since 1994. You read "If it is possible Xiaomi trade in SA" in category "Papers" Principal international trading partners of South Africa-?besides other African countries-?include Germany, the United States, China, Japan, the United Kingdom and Spain. The South African agricultural industry contributes around of formal employment, relatively low compared to other parts of Africa, as well as providing work for casual laborers and contributing around 2. 6% of GAP for the nation. Due to the aridity of the land, only 13. 5% can be used for crop production, and only 3% is considered high potential land. In August 2013, South Africa was ranked as the top African Country of the Future by FED magazine based on the country’s economic potential, labor environment, cost-effectiveness, infrastructure, business friendliness, and foreign direct environmentalist’s. The IFS ranks South Africa as the 36th safest tax haven in the world, ahead Of the Philippines but behind the Bahamas. 2. 3 social During 1995-2003, the number of formal jobs decreased and informal jobs increased; overall unemployment worsened. The government’s Black Economic Empowerment policies have drawn criticism from Nave Magenta, lead economist for research and information at the Development Bank of Southern Africa, for focusing â€Å"almost exclusively on promoting individual wineries by black people (which) does little to address broader economic disparities, though the rich may become more diverse. † Official affirmative action policies have seen a rise in black economic wealth and an emerging black middle class. Other problems include state ownership and interference, which impose high barriers to entry in many areas. Restrictive labor regulations have contributed to the unemployment malaise. Along with many African nations, South Africa has been experiencing a ‘brain drain in the past 20 years. This is believed to be potentially damaging for the regional economy, not in citation given][clarification needed]and is almost certainly detrimental for the well-being of those reliant on the healthcare infrastructure. The skills drain in South Africa tends to demonstrate racial contours given the skills distribution legacy of South Africa and has thus resulted in large white South African communities abroad. However, the statistics which purport to show a brain drain are disputed and also do not account for repatriation and expiry of foreign work contracts. According to several surveys there has been a reverse in brain drain following the global uncial crisis of 2008-2009 and expiration of foreign work contracts. In the first quarter of 2011, confidence levels for graduate professionals were recorded at a level of in a UPS survey. 2. 4 Technological Several important scientific and technological developments have originated in South Africa. The first human-to-human heart transplant was performed by cardiac surgeon Christiana Bernard at Grotto Churl Hospital in December 1967, Max Tiller developed a vaccine against yellow fever, Allan McLeod Carjack pioneered x-ray computed tomography, and Aaron Kaleidoscope aerographical electron microscopy techniques. With the exception of that of Bernard, all of these advancements were recognized with Nobel Prizes. Sydney Brenner won most recently, in 2002, for his pioneering work in molecular biology. Mark Shuttlecock founded an early Internet security company Thaw, that was subsequently bought out by world-leader Version. Despite government efforts to encourage entrepreneurship in biotechnology, IT and other high technology fields, no other notable groundbreaking companies have been founded in South Africa. It is the expressed objective of he government to transition the economy to be more reliant on high technology, based on the realization that South Africa cannot compete with Far Eastern economies in manufacturing, nor can the republic rely on its mineral wealth in perpetuity. South Africa has cultivated a burgeoning astronomy community. It hosts the Southern African Large Telescope, the largest optical telescope in the southern hemisphere. South Africa is currently building the Karol Array Telescope as a pathfinder for the ?1. 5 billion Square Kilometer Array project. On 25 May 201 2 it was announced that hosting of the Square Kilometer Array Telescope will be split over both the South African and the Australia/New Zealand sites. Telecommunications infrastructure in South Africa provides modern and efficient service to urban areas, including cellular and internet services. In 1 997, Talked, the South African telecommunications partially, was partly privatized and entered into a strategic equity partnership with a consortium of two companies, including CBS, a U. S. Telecommunications company. In exchange for exclusivity (a monopoly) to provide certain services for 5 years, Talked assumed an obligation to facilitate network modernization and expansion into the unseeded areas. A Second Network Operator was to be licensed to compete with Talked across its spectrum of services in 2002, although this license was only officially handed over in late 2005 and has recently begun operating under the name, Motel . Five cellular companies provide service to over 30 million subscribers, with South Africa considered to have the 4th most advanced mobile telecommunications network worldwide. The five cellular providers are Voodoos, MET, Cell C,Virgin Mobile and Talked (Mobile), which is run by Talked. 2. Mobile Industry Telecommunications is one of the fastest growing sectors of South Africans economy, driven by explosive growth in mobile telephony and broadband connectivity. With a network that is 99. 9% digital and includes the latest in fixed-line, wireless and satellite communication, the country has the most developed telecoms network in Africa. South Africans has a relatively low rate of fixed-line telephony, with around 4. 2;million fixed-line connections (I TU, 201 0). Fixed-line telephony is dominated by Talked, which is listed on the SSE and majority owned by the Department of Communications. Telecoms monopoly in running fixed-line services came to an end in 2006, when the country’s second fixed-line operator, Motel, began its operations. Majority- owned by Indian’s Data Communications, Motel offers voice and data services to around 9-million customers. Mobile phone use in South Africa has increased from 17% of adults in 2000 to 76% in 201 0, according to research firm Nielsen Southern Africa. Today, more South Africans 29-million use mobile phones than radio (28-million), TV (27-million) or personal computers (6-million). Less than 5-million South Africans use landlines phones. South Africa has four licensed mobile operators: MET N, Voodoos (majority owned by UK Videophone), Cell C (75% owned by Saudi Ogre, an international telecommunications holdings firm), and ATA, a subsidiary of Talked. Mobile penetration is estimated at more than 1 0%, one of the highest rates in the world. South African mobile companies are also making inroads internationally, with MET leading the way: the company has well over 1 O- million subscribers in more than 20 countries in Africa, Asia and the Middle East. The increase in usage of mobile and smartness has also lead to increasing numbers of South Africans using the Internet. There were an estimated 8. 5-million users by the end of 201 1, up from 6. 8-million the year before. It is projected that the 10-million user barrier will be broken by the end of 201 2 (World Wide Word, May 2012). While mobile phones are driving usage, data costs are being driven down by the increasing number of undersea cables connecting sub-Sahara Africa to the rest of the world. Undersea cable capacity to South Africa at the end of 201 1 was 2. 69 Terabyte a second (Tips), and that will rise to 11. Tips by the end of 2012. This doubled again in 2013. The government, via the Department of Communications, aims to implement a national broadband network to ensure universal access by 2020. Broadband Infract, the state-owned company tasked with improving internet access and bringing down broadband prices, sells high-capacity long-distance transmission services to tele coms operators, internet service providers and other value added network service providers. MET N, Voodoos and Motel are jointly building a skim fiber-optic cable en;ark connecting several major centers across South Africa. The first phase of the cable, linking Sautà ©ing with Zulu-Natal, as commissioned in June 2010. Fibbers Telecommunications is building a 12 km national open-access fiber-optic broadband network, which will increase the supply of long-distance capacity between major cities such as Johannesburg, Cape Toffee and Durban, as well as towns and rural areas along the route. It is a partnership between Cell C, CIT firm Internet Solutions, and investment management and advisory firm Convergence Partners. Provinces, via their municipalities, also have plans to invest in affordable broadband infrastructure. The Western Cape, for example, aims to connect the 4 000 overspent facilities and every school in the province to a broadband network, as well as ensure the public has easy access to CIT facilities. 3. How to operate Axiom in South Africa 3. 1 The smartened market in AS Lees see a South African Mobile Report reveals the mobile phone brands of choice by South Africans Internet users, which showed that the most popular mobile phone brands among the country’s Internet users are BlackBerry, Samsung, Monika, and Apple. The following chart shows the mobile phone brands owned by South African Internet users. Mobile phone brands owned in AS It should be noted that a single user can own multiple devices. 3. 2 What phones South Africans really want Smartened purchase preference The low position of Apple’s phone (12. 3%) is mainly attributed to the fact that phones are relatively expensive in the country. The similar proportion Apple in these two chart shows the Apple purchaser has kind of brand loyalty. High owned level of Monika and Blackberry exceed two thirds, but preference of these two brand account less than one third, many South Africans plan to purchase a Samsung smartened when they upgrade their current phone. Samsung is expected to be the market leader in South Africa over the next few years. So we assume here that more people tend to price sensitive in choosing smartened, and the biggest competitors could be Samsung, we have great market space to serve in the price sensitive smartened users. 3. 3 How does Axiom benefit S. A. smartened users? Specs Comparison between Mi 4 vs. Samsung vs. Expire Z vs. ETC MM We clearly see the main specs among these new generation phones , MI are more competitive in RAM and Battery use based on the similarities of other specs. We check from commerce website ,the price of Samsung SO sell ERROR, in exchange with ARM, about RHOMB ,kind of lower the price compare with China. But after calculating the changing price ,Samsung still has higher in half than MIM. So from both pictures to illustrate , we find the Axiom user will enjoy the fast speed of operating, touch, big screen, nice design, and very competitive price. . 4 How to position it? For the nice experience with good price, the dynamic image will attract more young generation and the group people who more care the good performance-cost that are our advantages , less brand loyalty users tend to our first lot users in AS. )Butte need to cultivate our own brand fans, our business model and the process of manufacturing are difficult to be co pied by other international brand , and it is impossible for AS local people to do such kind of brand, from product itself we have great advantage 2)Low level image difficult to be changed when you want to enter into the high level . So we position our products as high quality ,good In cost performance . 3. 5 Business Model in overseas trade For supplies, we still put manufacturers in China, some good suppliers we have been cooperated with , air ship to South Africa by CA airlines. TO open he market we need to find more channels, social medias are still our main tool to do marketing, for it is difficult to find a close partner as agent to do that , but finding exclusive agents also is our acceptable way in South Africa market. At the beginning Partnered with local commerce website such as Edgewise (claimed largest online mall in South Apical). South Africa Official Faceable Page We might sell its products on its official website in the future. We might cooperate the local agents having the experience store to sell together. With a bit higher price , ERROR for MIM is similar to the price buying Samsung SO, the old generation of Samsung and one-year distributor warranty. Unitary products and concentration Every year only arise one product, and focus on it; Focus on one price point, only do one product. This strategy has help the company to better control the quality, especially technology about the hardware. We can continue this business model in AS Already invite costumer to participate in the product design At the beginning of designing the products, Axiom listen to costumer’s opinion widely and this action make the products more cater to costumer’s needs and second potentially arouse the purchase desire of consumer. N SAC’S experience store,We will invite AS local to participate in the product improvement. Treat costumer friendly and provide petty favors After the first launch of MOM, when they buy the products, we will give them coupon and a thank you letter, together with a film to protect the mobile phone. All these actions can make the consumer deeply feel the sense of belonging to Axiom Company and win good public praise. High configuration but low price-â€Å"Future Goods†, price difference with the nominal and actual Axiom’s normal price is 1999 however the actual price to buy it normally is ore than 1 999 even is 2499 as it use the strategy â€Å"Panic buying†. Costumer finally buy it with even with price 2499 which is much higher than the nominal price they still think it’s worthy. And this is the key point for Axiom to success to use customer’s mentality. This will be our main strategy in AS. To develop greatly in AS,we will put effort to attract local Venture Investment. After the first launch of MOM,we will develop other products to be aliened with domestic:Hardware,Software and Internet service. In summary, we start by launching local official website and Faceable Page, ND local forum. We would choose to sell its product on local official website, or cooperate with local e-commerce website. Gradually, when we could fully localize and solve delivery and payment issues, it will sell on its official website, also the not very low price, we can cooperate with local agent to have experience store. 4. Risk and Return Analysis by SOOT We need to think about risks in South Africa The news for Axiom over the internet can be easily found, but not all of them are good news. The good news is that Axiom keeps its strong performance in China market. 1 Creativeness However, recent news by PC World questioned privacy concerns about Axiom sending user data its server without permission. What’s more, Axiom’s globalization is shadowed by its claim of â€Å"Apple of China†. The launch of MIL 6 soon got tech media’s critics of â€Å"copying ISO 7†. Its goanna take Axiom a long time to build its brand internationally, It will not be an easy battle for Axiom to change its global image of â€Å"copycat†, but we will have to wait and see. 4. 2 Leadership Axiom’s CEO Lei June plays an important role in Axiom’s marketing in China. But stepping out of China, nobody knows Lei June. Rather than being an positive brand influence, Lei Sun’s early claim of being â€Å"Steve Jobs† in China actually is a big hurdle for Axiom’s globalization. Nobody will care about an imitator. 4. 3 E-Commerce Channel Axiom’s flash sale in China is extremely successful, with direct online-only sale on its official website. But the e-commerce business environment may differ in different countries, marketing, logistics and customer services varied. How Axiom remain close relationships with its customers will be an even cougher challenge for the culture understanding. . 4 Quality Control When going abroad in AS, Axiom should pay more attention to its quality control to prevent large scale complaints, and really focus on customer services to build up the brand’s word-of-mouth. After all, high quality smartened with low price is everything to Axiom. 4. 5 Chain Expansion Africa is so different with other co ntinents, the country we target has the highest GAP level in Africa, and most countries in Africa people cannot imitate the consumption habit, many are considering the basic needs. How to cite If it is possible Xiaomi trade in SA, Papers

The Proctors Relationsthip free essay sample

John Proctor is your typical Puritan man of the time, wants sons to discipline, a wife to call his home and wants a good farm to provide for his family. What makes John Proctor so special is that he was a stand-up guy who speaks his mind. Around town, his name was synonymous with honor and integrity, which he also finds his identity in. He took pleasure in exposing hypocrisy and was respected for it. Most importantly, John Proctor respected himself. John throughout the play is considered a static character even though at the signing of his name he would have been considered dynamic. But he stayed static and went to his grave dying an honest man. Even though he had an affair with Abigail, John Proctor still seeks to make a stable relationship with his wife, even when their time together is coming to a close. â€Å"He reaches out his hand as though toward an embodiment not quite real, and as he touches her, a strange soft sound, half laughter, half amazement, comes from his throat. We will write a custom essay sample on The Proctors Relationsthip or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He pats her hand. She covers his hand with hers. And then, weak, he sits. Then she sits, facing him. † (Miller, Act IV) John Proctor is similar to Elizabeth Proctor in that they are both honest in their word. John Proctor dies with the truth and Elizabeth Proctor is truthful with John. Elizabeth Proctor is a virtuous woman who is steadfast and true. These traits also make her a bit of cold. When the audience first meets her, shes especially cold and fishy. Shes got good reason to be, though, because her husband has recently had an affair with their housekeeper, Abigail Williams. Throughout the play, she seems to be struggling to forgive her husband and let go of her anger. And, of course, her hatred of Abigail is understandable. Elizabeths dislike of Abigail seems justified later on in the play when Abigail tries to murder Elizabeth by framing her for witchcraft. But in spite of the affair, Elizabeth Proctor still finds her husband to be good. â€Å"My husband is a good and righteous man. He is never drunk as some are, nor wastin’ his time at the shovelboard, but always at his work. But in my sickness—you see, sir, I were a long time sick after my last baby, and I thought I saw my husband somewhat turning from me. And this girl—She turns to Abigail. (Miller, Act III) But towards the end of the play, Elizabeth Proctor is like John Proctor and she confesses her feelings for him. â€Å"Upon a heaving sob that always threatens: John, it come to naught that I should forgive you, if you’ll not forgive yourself. Now he turns away a little, in great agony. It is not my soul, John, it is yours. He stands, as though in physical pain, slowly rising to his feet with a great immortal longing to find his answer. It is difficult to say, and she is on the verge of tears. Only be sure of this, for I know it now: Whatever you will do, it is a good man does it. He turns his doubting, searching gaze upon her. I have read my heart this three month, John. Pause. I have sins of my own to count. It needs a cold wife to prompt lechery†¦ now pouring out her heart: Better you should know me! † (Miller Act IV) Elizabeth and Johns relationship is certainly not an easy one. Although having been married with two children the intrusion of Abigail could not have come at a worse time. With Elizabeth ill and Abigail’s personality being such a contrast, John felt it as an escape from his wife’s absence. The affair that John had with Abigail puts a strain on their relationship creating a physical and emotional divide that the audience easily pick up on. On top of the affair, living in a puritan society which can be demeaning to women makes the situation and the divide even more prominent. However the couple’s actions towards each other and Johns anger towards himself over the affair that he had shows how much they really love each other. At the Proctor’s house, it is late before John enters. Elizabeth is singing in another room when john arrives, John proceeds to try the stew which his wife had been preparing whilst he was out. When he tries the stew he is dissatisfied with the seasoning so adds salt finishing just as Elizabeth enters. When eating the meal John is careful to make sure that he compliments Elizabeth on the stew and the seasoning. This implies to the audience that he wants to please Elizabeth and relieve the atmosphere of any tension. This could be because he feels guilty about his affair with Abigail. But it also gives the impression to the audience that there is a lack of communication between them because, John feels he has to hide the fact that he added seasoning, just to make Elizabeth happy.